Urban Air Mobility introduces a new mode of transportation that is not yet widely understood. In collaboration with Supernal, our team spent 15 months studying the infrastructure and operational requirements for integrating electric vertical take off and landing (eVTOL) travel into urban environments, producing one of the industry’s first comprehensive frameworks for implementation.
Working closely with data scientists, I translated complex datasets and planning considerations into clear visual narratives that illustrate the end-to-end passenger experience. I developed infographic systems that guide readers through each stage of an eVTOL journey, from first-mile access to final destination.
To make the concept more relatable, we created three personas based on market research. These personas represent different travel needs and motivations, helping to test assumptions around first- and last-mile logistics, accessibility, and user behavior. The resulting visuals clarify how eVTOL travel could function in real-world scenarios and support decision making around future infrastructure and service design.
The animated sequence below demonstrates Katherine’s end-to-end eVTOL journey, showing how the visual system communicates each stage from trip planning and first-mile access to vertiport operations and final arrival. The sequence highlights how data, personas, and spatial context are integrated to model real-world travel scenarios and evaluate feasibility across different segments of the journey.
