Freight systems involve a complex network of infrastructure, policies, and logistics that are often difficult to communicate to non-technical audiences. As lead designer, I collaborated with engineers and planners to translate freight planning concepts into a clear and engaging visual narrative.
I designed a large-scale infographic that follows the journey of a parcel from manufacturing to final delivery, using a continuous visual path to connect each stage of the system. The layout organizes multiple layers of information including freight services, infrastructure, and policy considerations into a cohesive flow that is easy to follow. Visual hierarchy, iconography, and spatial sequencing guide the viewer through the story while maintaining clarity across a dense set of information.
The final graphic supports communication and outreach by making freight planning more understandable and accessible to a broad audience.
Initial concept sketch used to map the freight journey and identify key system components before visual development.
To support clarity and consistency across the infographic, I developed a visual language based on isometric line illustrations. This approach simplifies complex freight systems into approachable forms while creating a cohesive set of reusable design assets.
Below is a selection of the visual asset library used to construct the final graphic:
