Apple hosted a high-attendance event at Apple Park requiring coordination between rideshare drivers, attendees, and on-site staff. I designed a visual communication system that translated rideshare circulation for Uber and Lyft drivers including pickup zones, staging areas, and routing paths into an intuitive map.
Working within Apple’s established design system, I used typography, hierarchy, and spatial organization to support quick decision making in a live environment. The final design created a clear and consistent reference for improving navigation and reducing confusion during event operations.
Note: Details such as street names and dates have been modified for confidentiality.